Prom Dresses | Pageant Dresses | Children Pageant Dresses


Under $200 $200 to $350 $351 to $450 $451 to $600 Over $600


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Thank you for choosing Formal Approach Online! With one the largest selection of formal prom gowns and pageant dresses on the web, we think you will find our site to be one of the web's most customer friendly!

The Formal Approach Advantage:

No sales tax except in Tennessee

Worldwide shipping available

No offsite ads, banners, or popups

Established prom and pageant store since 1991

No accounts to sign up for

SPAM free website

Secure shopping

Carrying over 40 of the leading prom and pageant dress designers

Over 2,000 formal styles in stock at all times

Convenient next day service available

If you have questions or comments, our Customer Service Line is available:

Monday thru Friday 10am - 7pm EST

Saturday 10am - 5pm

Sunday CLOSED

865-475-8641 or toll free 1-800-324-7797

Fax 865-475-8328

Email Us 24/7

FORMAL APPROACH

281 W. OLD ANDREW JOHNSON HWY

JEFFERSON CITY, TN 37760

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