Formal Approach is East Tennessee's Best Formalwear store



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Thank you for choosing Formal Approach Online!  With one the largest selection of formal prom gowns and pageant dresses on the web, we think you will find our site to be one of the web's most customer friendly! 
 
The Formal Approach Advantage:
  • No sales tax except in Tennessee
  • Worldwide shipping available
  • No offsite ads, banners, or popups
  • Established prom and pageant store since 1991
  • No accounts to sign up for
  • SPAM free website
  • Secure shopping
  • Carrying over 40 of the leading prom and pageant dress designers
 
 

If you have questions or comments, our Customer Service Line is available:

Monday, Tuesday,  Thursday, Friday    10am - 6pm  EST

Wednesday   CLOSED   (Starting June 1)

Saturday    10am - 5pm
 
Sunday    CLOSED

865-475-8641  or  toll free 1-800-324-7797

Fax 865-475-8328

Email Us 24/7 

FORMAL APPROACH

281 W. OLD ANDREW JOHNSON HWY

JEFFERSON CITY, TN  37760

* During Inclement Weather Please Call for Store Hours

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