To shop gowns by Entice Evening, simply click on the Entice category banner.  Entice prom dresses is our most clicked designer and has limited distribution.   Browse the entire Entice Collection now as new Entice Evening pieces are available for prom 2009 and homecoming 2008. 

Formal Approach is formalwear industry leader for prom, pageant, and social occasion and has received many outstanding awards from the National Prom Association and International Prom Association including Best Retailer for Formalwear and Best Design for Value for its Entice Evening Collection of dresses.  A Legendary Award of Excellence was give to Formal Approach in 2007 by the International Prom Association for outstanding leadership in the formalwear industry.   Shop us online or in person, we guarantee you will find the top designer prom dresses as well as prom shoes, jewelry, accessories and men's formalwear in the area.

Formal Approach now has their 2008 prom dress inventory on their NOW Xpress IN-STOCK gowns!  Over 2000 new gowns are at Formal Approach in sizes 00-32W.  Need a prom dress, pageant dress, formal gown, or special occassion dress NOW view one of the countries largest collection of instock formal evening gowns to find the perfect formal dress.

Prom 2009, Prom Dresses, formal dresses, and evening gowns from formalapproach.com are in stock from sizes 0 to 24 and plus size dresses from 14W to 32W.  Formal Approach prom gowns and pageant gowns are the highest standard in fit, quaility, and best price.

You can buy these gowns in Jefferson City, Tennessee in store during regular business hours or online with worldwide shipping 24/7.  These best prom dresses, formal dresses, and special occasion gowns include a multitude of fine fabrics including silk, satin, charmeuse, chiffon, organzia, and stretch jersey.  With colors in reds, blacks, limes, turquoises, oranges, yellows, pinks, browns, and greens; the color options are endless in the 2009 prom collection.

Formal Approach is a formalwear industry leader in prom, pageant, social occasion and men's formalwear.  Stocking more than 2000 different prom dress styles each year. Our easy to navigate online store makes, finding your designer prom dress, sexy prom dress, short prom dress, long formal dress, or just your unique party dress easy to find.

Long and short gowns are the way to go for prom so look for low back treatments, crisscross back straps, tiebacks, ruching, embroidery, beadwork and jewel accents to set yourself apart.  It's your formal event so just go formal in the best looks from one of the best formal wear stores and websites in the country.

8/24/06 Entice Evening Award Recieved

Formal Appraoch in house designer of Entice Evening, Katie Denton, was recognized by the retailer of National Prom Association as Best Design for Value in the prom industry.  "This is a great honor and major accomplishment for such a young line in the prom industry," said Denton, "I'm thrilled to recieve such an honor." 

8/17/07 Legendary Achievement in the Prom Industry

Mike Denton owner of Formal Approach was recognized as a leader in the prom and pageant industry by the International Prom Association during the First Prom Look Market at AmericasMart in Atlanta. 

6/24/08 New Arrivals in formal dresses are coming for Homecoming 2008 and Prom 2009

It's here again homecoming and Prom 2009 Formal Approach is gearing up for the new arrivals in homecoming, prom and pageant.  With the adding of new prom and pageant designers for 2008 including: Cassandra Stone II Plus Size Prom, Paris by Tony Bowls, Party Time Formals, Prima Donna Pageant, Vivace, Sherri Hill, Riva, and Panolply to our web gallery we are overwhelmed.  Also added to our online service is new accessories including: Spanx, Formal Handbags/Purses, Formal prom and pageant shoes, Footpetals and other foundation garments. So keep watch to our ever changing Prom dresses and Accessories all new for 2008.

Formal Approach has include a new shopping category for Children's Pageant Gown or Flowergirl Gowns.  Also, being in the tuxedo business for 20 years a SAVVI certified store and a member of both Southern Independent Formalwear Association (SIFA) and International Formalwear Association (IFA) tuxedos are important to us so Men's Tuxedos and Retail Formalwear is now a part of formalapproach.com. 

Keep a check as Formal Approach will be adding and changing almost daily.  We look forward to serving you during the upcoming 2008 Homecoming, and 2009 Prom, and Pageant season.