Last minute prom shopping has never been so easy. Formal Approach, voted best prom store by National Prom Asscoiation and International Prom Association, just launched its all new Now Xpress Quick Delivery Prom Dresses program. If you are looking for quick express prom dress delivery with express shipping methods like UPS next day air, Ups 2nd day air, FedEx Priority overnight and many more quick prom dress shipping methods, Now Xpress is the perfect program for you. Formal Approach will ship your perfect prom dress from participating designers like, Alyce Designs, Bdazzle, Anna Scott, Aurora Formals, Cassandra Stone, Vivace, Satin Rouge, Tiffany Designs, Studio 17 Prom, Night Moves, Paris by Tony Bowls, Party Time Formals, Flirt by Maggie Sottero, Precious Formals, Glam Gurlz, Riva Designs, Xcite, Jovani, Beyond, Scala, Sparkle, Xtreme, LaFemme, Joli Prom, Mori Lee, Sherri Hill, or Nicole Bakti, within 24 hours of your order if its in stock. 2008 Prom dress Orders placed by 2pm will ship the same day. Don't worry about out of stock messages, our prom dress super warehouse has over 2000 gowns in it. Mike Denton, founder of Formal Approach and ClubProm, is pleased with the success of this program and plans to extend it to more lines in the future. Not only is Formal Approach the best choice for on sale prom dresses at cheap prices, but now it is the only prom store to offer a special same day shipping program specially designed for the prom aged consumer. Just click on the NOW Xpress link to see these formal gowns.
Press Releases
10/20/05 Formal Approach Recognized
AmericasMart in conjunction with The Capital City Club of Atlanta recognized Formal Approach as one of the top Prom and Special Occasion Retailers in America. Formal Approach is proud to be one of only 4 retailers from across America to receive the honor.
12/9/05 Ben Tolbert Legendary Retailer Award
Formal Approach has been recognized by the manufacturers and retailers of National Prom Association as the Best Prom Retailer in America. The Ben Tolbert Award, named for the legendary retailer and community leader himself, is awarded annually to the retailer who best represents the industry in trend setting selection, quality product and excellent customer service.
8/24/06 Entice Evening Award Recieved
Formal Appraoch in house designer of Entice Evening, Katie Denton, was recognized by the retailer of National Prom Association as Best Design for Value in the prom industry. "This is a great honor and major accomplishment for such a young line in the prom industry," said Denton, "I'm thrilled to recieve such an honor."
8/17/07 Legendary Achievement in the Prom Industry
Mike Denton owner of Formal Approach was recognized as a leader in the prom and pageant industry by the International Prom Association during the First Prom Look Market at AmericasMart in Atlanta.
8/24/07 New Arrivals in formal dresses are coming for Prom 2008
It's here again Prom 2008 and we at Formal Approach are gearing up for the new arrivals in prom and pageant. With nearly 2000 prom 2008 gowns coming into our store the web department can not keep up. With the adding of new prom and pageant designers for 2008 including: Cassandra Stone II Plus Size Prom, Paris by Tony Bowls, Party Time Formals, Prima Donna Pageant, Vivace, Sherri Hill, Riva, and Panolply to our web gallery we are overwhelmed. Also added to our online service is new accessories including: Spanx, Formal Handbags/Purses, Formal prom and pageant shoes, Footpetals and other foundation garments. So keep watch to our ever changing Prom dresses and Accessories all new for 2008.
Formal Approach has include a new shopping category for Children's Pageant Gown or Flowergirl Gowns. Also, being in the tuxedo business for 20 years a SAVVI certified store and a member of both Southern Independent Formalwear Association (SIFA) and International Formalwear Association (IFA) tuxedos are important to us so Men's Tuxedos and Retail Formalwear is now a part of formalapproach.com.
Keep a check as Formal Approach will be adding and changing almost daily. We look forward to serving you during the upcoming 2007 Homecoming, and 2008 Prom, and Pageant season.