2020 Prom Dresses Arriving Daily

Contact Us


Formal Approach
281 W Old Andrew Johnson Hwy
Jefferson City, TN  37760

COVID-19 Update

In response to Governor Lee’s two week Safer at Home Order, Formal Approach will temporarily close its retail location effective Tuesday, March 31.  Our customer service team will work remotely to answer your calls, social media messages and process layaway payments during regular business hours.  For those needing to pickup layaways, we will gladly ship them free of charge during this temporary closure.

We continue to monitor the situation closely and will reopen our retail location on Thursday, April 16. In the meantime, please shop us online at FormalApproach.com.  We will continue shipping online orders from our distribution centers.

Your health and well-being are our top priorities. We appreciate your support and shared efforts to help keep our communities strong and healthy.  We look forward to seeing you soon.  Stay tuned for super exciting special events to coincide with our Prom 2020 Grand Reopening!

Our stylists are ready to assist you!

US Toll Free:  1.800.324.7797
International:  1.865.475.8641

Stylists are available
Monday, Tuesday, Thursday, & Friday 12pm to 6pm EST
Saturday 10am to 4pm EST
If you are inquiring about stock availability, please include the style number, color, size, and date of your event.  If you are inquiring about an order, please include your order number.